Krillion: Management Team, Investors and Advisors
About Krillion
Krillion is how Web-savvy consumers compare and connect with local retailers. Krillion applies local search expertise and the Web’s largest aggregated database of product, location and in-stock availability information to answer the question: “where can I buy it now and pick it up today?” Krillion works with leading search engines, manufacturers, publishers and retailers to offer ready-to-buy shoppers access to Krillion's data wherever they research products online.
Krillion’s technology – the patent-pending Krillion Localization Engine™; localized search results that include thousands of products in over 40,000 U.S. locations; and unique, real-time StockCheck™ tool – transforms the Web-to-store purchase process and drives in-store traffic and sales. Krillion was founded in February 2006 and is funded by Hummer Winblad Venture Partners.
Krillionology
Get timely news, insights into our growing business and a lighter perspective on startup life on the Krillionology blog.
Contact Us
607A West Dana Street Map
Mountain View, CA 94041
Fax: 650.965.0236
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You can reach us by email:
- Sales Inquiries: info@krillion.com
- Press: press@krillion.com
- Human Resources: hr@krillion.com
Executive Team
Joel Toledano, Co-founder & CEO

Joel is Chief Executive Officer of Krillion. Prior to founding Krillion, Joel was the Director of Business Development and chief negotiator for the Yahoo! Search business unit, where he was responsible for establishing and managing strategic partnerships and executing new revenue-producing channels and business initiatives including Yahoo!'s Search, Access and subscription services businesses. In addition, he previously managed day-to-day aspects of the company's sponsored search relationship with Overture Services prior to Yahoo!'s acquisition of the company.
Prior to his work for Yahoo! Search, Joel worked in business development for Yahoo! Consumer Services, where he was responsible for development and implementation of Yahoo!-branded Internet access services including services offered through alliances with SBC and other broadband and narrowband providers.
Before joining Yahoo!, Joel ran business development for Rentals.com until it was acquired by Primedia in 2001. Joel started his career as an attorney with Wilson, Sonsini, Goodrich & Rosati, where he represented and advised public and private companies, successfully navigating companies through a series of high-profile IPOs and acquisitions.
Roger Spreen, Co-founder & CTO

Prior to co-founding Krillion in 2006, Roger was the co-founder and CTO of Tirata, Inc., which was acquired by NetSanity/Soltima in 2001. After the acquisition, Roger served as VP of Engineering for NetSanity, including running their entire outsourced operations in the Czech Republic.
Prior to Tirata, Roger co-founded Ceneca Communications and was the co-creator of PageMill, which pioneered WYSIWYG web authoring tools, and which won numerous awards, including MacUser’s top honor, “Software Product of the Year, 1996,” and was named by CNET as one of the “10 most important consumer computing products of the decade.” Ceneca was acquired by Adobe Systems in 1995 and Roger subsequently served as Director of Engineering, Internet Division for several years after the acquisition.
Before creating PageMill, Roger was an engineering manager at Apple Computer for several years and was part of the joint venture spun off to Taligent.
Sherry Thomas-Zon, Vice President of Marketing
Sherry has more than 15 years of experience in the technology marketing industry and has been involved in all phases of the marketing cycle, including brand management, product launches, sales program development, marketing communications management, customer outreach, research, and public relations.
Prior to joining Krillion, Sherry served as Vice President of marketing for Jupitermedia Corporation's online division, JupiterWeb, where she was responsible for marketing programs across four distinct technology networks: internet.com, EarthWeb.com DevX.com and Graphics.com. In her role, Sherry’s responsibilities extended to the division’s marketing communications, advertising programs, audience acquisition, and customer research, where she utilized her extensive media management experience to grow professional audiences and advertising clients across the networks’ combined portfolios of over 150 websites.
Prior to Jupitermedia, Sherry has held a number of senior positions in both consumer and B2B publishing operations, including Sr. Vice President of Sales and Marketing, and Publisher of DevX.com, Inc.; Vice President of Corporate Marketing, Fawcette Technical Publications; Associate Publisher, Miller Freeman's (CMP) Music Publishing Division; and Marketing Director, Avid Media Group.
Board of Directors
Ann Winblad
Hummer Winblad Venture Partners
Ken Koppel,
former President, Ziff Davis
Ken Koppel is the former CEO of PC Connection. He is a former president of Ziff-Davis Publishing Company and Ziff Communications. Koppel worked at Ziff-Davis from 1972 to 1992, where he was responsible for the company's principal titles: PC Magazine, PC Week, MacUser and MacWEEK, its computer industry tradeshows, and businesses in the computer market research and library markets. After leaving Ziff in 1992, he served as a principal in or a consultant to several new media and marketing companies. He is currently a consultant to and a principal of Wine Business Communications, a publisher of magazines and web-based products for the wine industry.

