New Survey Finds 67 Percent of Shoppers Invest 30+ Percent of Their Total Shopping Time Researching What To Buy

Media Coverage

• March 27, 2008 – Wall Street Journal Blogs

  Technology Forces Businesses to Open Up

  His company, Krillion, makes technology that helps consumers answer the question, “Who carries this product near me and is it in stock? ...

• March 27, 2008 – eMarketer

  Cross-Channel Buyers Prize Product Info

  In February, Krillion and the e-tailing group found that two-thirds of online buyers spent more than 30% of their total shopping time researching products ...

• March 24, 2008 – Inc.com

  Web Shoppers Pickier

  Online shoppers spend more time researching products before buying them, according to a joint survey by Krillion, a Mountain View, Calif. ...

• March 6, 2008 – BizReport

  Krillion allows users to search locally for products

  “Many studies have shown that a detriment to online shopping is that some consumers don't want to wait for delivery. Many stores are now offering local pick-up. Krillion.com is taking that one step further and allowing consumers to search online for local product locations.”

• March 4, 2008 – Guidewire Group

  Krillion: A Smarter Way to Shop

  “ The amount of data needed, not to mention the constant need for updating, proved too onerous in the end for even a giant such as Google. So how is Krillion doing it? Brilliantly.”

  …Krillion is in a sweet spot – a market hungry for a leader and lacking in competition, super-smart industry veterans at the helm, and a product that masterfully handles large amounts of unwieldy data. We don’t see much standing in its way.”

• March 2, 2008 – Screenwerk

  The Find Taps Krillion for Local Product Data

  “For some time I’ve believed that “local product inventory” data providers would begin to syndicate their data... And when that started it would become a competitive requirement for all shopping sites … Well, it’s started to happen. Krillion  has now shifted somewhat and is becoming a data provider to third parties. ”

• October 1, 2007 – Search Engine Land

  Krillion Launches 'Stock Check' Inventory Info for Local Product Search

  Product search engine Krillion has launched a feature, called "Stock Check," that enables consumers to see if products (starting with TVs) are in stores locally, buy them online and pick them up at a range of major US retail chains, …The new feature, announced today at SMX Local & Mobile, is true real-time inventory information.

• October 1, 2007 – Screenwerk

  Krillion Now Provides Real-Time Inventory for TVs

  Today the site is introducing what its calling “stock check,” which shows whether products are actually in the store. Starting with TVs, but eventually expanding to other categories.

• October 1, 2007 – Kelsey Group

  Krillion Adds Inventory Data

  Krillion announced today that it will launch a new feature that includes inventory data for its top retailers… With StockCheck, Krillion will jump on this opportunity – driven partly by the demand to avoid shipping costs – while having the additional appeal of being a one-stop shop for lots of retailers.

• October 1, 2007 – Mashable

  Krillion's StockCheck Offers Real-Time Search Data

  The data for inventory is real-time, so this should make it much easier for users to find the best store with the best prices and product availability. …The addition of StockCheck goes along with the other search result data you’ll get with Krillion, like price points for individual store locations, contact information, directions, reviews, and more.

• July 23, 2007 – Startup Squad

  Now search for that 50" LCD TV at Krillion

   “Krillion is the place to search for things you can buy “only” locally …items like Fridge, Washer dryer, and now TVs, which obviously most of us are not going to buy online. Being able to know the availability and pricing of the appliance at to the store nearest to your location is a fundamental problem that most of the comparison shopping engines don’t solve.

• July 23, 2007 – Mashable

  Krillion Adds TVs to its Local Product Search Engine

  “As a helpful research tool, Krillion caters to the ready-to-buy consumer, and this is great for retailers looking to get more people into their stores.”

• July 23, 2007 – Search Engine Land

  Local Shopping Site Krillion Expands Inventory

  “..Toledano has an interesting spin on what his site is doing: solving the "last mile problem" for manufacturers and retailers. In other words, Krillion seeks to show where, in the local area, someone can purchase a specific home appliance (and now TVs).”

• July 23, 2007 – The Kelsey Group

  Krillion Brings Hi-Def to Local Search

  “...We’re generally bullish on Krillion and its SEO driven strategy (explored in past posts). The company’s efforts are also consistent with data from TKGs annual Local Search and Directories Forecast which points to increasing investments and considerations around SEO strategies.”

• July 13, 2007 – The Local Onliner

  Krillion Localizes E-Commerce with SEO

  “...[Krillion] is unique in its emphasis on SEOing major chains for local search – much akin as TripAdvisor is for travel. It is about as far from a “destination” site as you can get – although social features are being developed that might change that.”

• March 5, 2007 – New York Times

  A Richer Trip to the Mall, Guided by Text Messages

  “...Krillion pulls data from the Web pages of appliance retailers and manufacturers, and integrates it with geographical data of its own, to build 275 million product-specific Web pages. …The Internet, which was going to enable any business to sell to anyone in the world,” he said, “ultimately may be used mostly to do the opposite – provide consumers with information on where to buy locally..”

• February 12, 2007 – Ad Week

  Krillion Thinks Global, Searches Local

  “To connect retailers and manufacturers with local shoppers, tech startup Krillion has unveiled a search engine that trolls the Web for regional and national product intelligence and points consumers to nearby stores where those items can be purchased.”

• February 8, 2007 – Entrepreneur Watch

  Competing with Google: Krillion – Searching online, buying offline

  “…it is possible to find a good niche that Google has yet to fill. A startup company called Krillion has come up with one of the best ideas for a specialized search engine I’ve seen in a long time: It helps you find a retailer near you that carries just the product you want to buy.”

• February 6, 2007 – The Local Onliner

  Krillion's Local Search Engine Finds Refrigerators

  “The highly attractive, ad-supported service is kicking off with a dedicated appliance search. The next wave of localized searches will include seasonal appliances, consumer electronics, and lawn & garden.”

• February 5, 2007 – Search Engine Watch

  Krillion Joins the Online Shopping Space.

  “One of Krillion's silver bullets will be its proprietary crawling technology that brings in raw product data, combined with its integration of this data into a series of search results pages that correspond to the many combinations of specific products, brands, categories and 40,000 US local areas.”

• February 5, 2007 – VentureBeat

  Krillion – a local shopping search engine

  “…it does the job it says it does. It is better [than] other search engines, which don’t offer such detailed local information…”

• February 5, 2007 – StartupSquad

  Krillion launches: big-tag local search perfected

  “I had been eagerly waiting for Krillion’s launch…for the past few months. Well, the wait is over! Krillion looks promising to me, especially when it is operating in a category that hasn’t received Google’s attention.”

• February 5, 2007 – Search Engine Land

  Krillion Launches 'Actionable Local Search'

  “Simply put, Krillion helps consumers find where they can buy products in their markets after conducting online research. It's based on "from the ground up" search/crawling technology and has been in development for a year.”