Krillion Brings Comprehensive Television Information to Local Search

When Shopping for a New Flat Screen TV, Check Krillion for Local Product, Location, Pricing

Mountain View, CA – July 23, 2007 – Krillion™, (www.krillion.com), the leader in actionable local search, today announced the immediate availability of 250,000,000 new, uniquely relevant local search pages featuring comprehensive product, location and pricing information for HDTV's, Flat Panel, LCD and Plasma televisions. Krillion also announced the addition of Panasonic to its advertising roster as the charter advertising partner for the television category.

Krillion includes searchable data from 10 major U.S. retailers, such as Best Buy, Circuit City, Wal-Mart, Radio Shack and others, which together represent 80% of the total U.S. television market retail share. In addition, comprehensive television product information is included from 50 leading manufacturers, including Panasonic, Samsung, Sony and others. This move significantly expands Krillion's focus in helping ready-to-buy consumers (those who have completed their on line research) to find national products, locally.

“Consumers today are not getting the information they need on the Web to find the products they want to buy, locally. Krillion is delivering this comprehensive television information so consumers can find exactly what they need conveniently and easily, on their way out the door to the store,” said Joel Toledano, co-founder and CEO of Krillion. “Over 90% of flat panel TV's are purchased locally by consumers shopping in physical stores. But, these buyers do their research online first before driving to the store. That's where Krillion fits in; our comprehensive product, pricing and location information helps buyers find the exact TV they want at the nearest store, bridging the last mile between their online research and offline purchase.”

“Working with Krillion to reach ready-to-buy consumers just as they are preparing to drive to the store to buy their new plasma television is a big opportunity for Panasonic. We are eager to reach these consumers who are in the final stages of their online research process and are committed to completing their purchase,” said Jeremy Dalnes, vice president of e-Business for Panasonic. At Krillion consumers are able to:

• Easily navigate through comprehensive product feature comparisons to find the exact television to fit their price and feature specifications.
• Filter and select television results by type, brand, price range and screen size, all within a local radius.
• Get up-to-date expert advice and insights on buying flat-screen TV's with the all-new Krillion buying guides.
• Use the Krillion Click-to-Call feature to immediately speak with a store representative to check in-store availability.

About Krillion

Krillion is the leader in actionable local search; local search that results in consumers taking action to buy. Krillion’s mission is to transform the way ready-to-buy consumers find and buy national brands, locally. Based on its unique, patent-pending Krillion Localization Engine, Krillion search results provide the most accurate local shopping search results available on the Internet. Krillion, founded in February 2006, is funded by Hummer Winblad Venture Partners.

Krillion™ and Krillion Localization Engine™ are trademarks of Krillion, Inc. All other product names and trademarks are the property of their respective owners.