ShopSavvy and Krillion Connect Mobile Shoppers with Great Deals on In-Stock Products from Local Retailers

Shoppers with location-aware Google Android G1 phones can find nearby retailers that have the exact product they want – in stock, right now  

Mountain View, CA – March 26, 2009 – A powerful new feature is now available for users of ShopSavvy, Big in Japan’s popular shopping application for Google Android-powered mobile phones. Through technology developed by Krillion (www.krillion.com), shoppers can now view real-time product inventory at local stores when they use the ShopSavvy application to scan a product barcode. This means they can quickly identify a local retailer with in-stock product and then purchase the product online for immediate pick-up at a nearby store.

The ability to connect ShopSavvy’s 400,000+ users with real-time pricing and inventory from major retailers means that mobile, location-aware shopping has taken a big step forward. A simple integration with Krillion’s StockCheck tool means that Big in Japan can enhance the shopping experience for ShopSavvy users and boost its ability to monetize referrals.

“Directing shoppers to local stores is a core feature of ShopSavvy, and being able to present our users with up-to-the-minute, local inventory across hundreds of product categories and merchants adds huge value for our users,” said Alexander Muse, co-founder of Big in Japan. “Our recent enhancements to ShopSavvy’s location awareness make our new relationship with Krillion even more compelling for ShopSavvy users.”

“Krillion is the most prominent local product shopping search platform for mobile and web applications, because we can connect shoppers with accurate, local product availability and pricing information, wherever they are,” said Joel Toledano, co-founder and CEO of Krillion. “We enable developers of mobile shopping applications, as well as our client base of manufacturers, web publishers, and search and shopping engines, to easily implement a real-time display of in-stock products from more than 40,000 retail locations across the country, including Best Buy, Home Depot, Sears, Target, and Wal-Mart. This enables our network partners to better serve their audience and monetize their apps and websites, while directing more ready-to-buy, local customers to our multichannel retail partners.”

About Big in Japan
Big in Japan Inc. is a Dallas-based idea factory for mobile applications, building software for Google's Android mobile platform and Apple’s iPhone. Big in Japan’s ShopSavvy application – a personal shopping assistant – is one of the most popular applications designed for Google’s Android operating system for mobile phones. For more information, visit www.biggu.com.

About Krillion

Krillion is the leading local shopping search engine that provides up-to-the-minute intelligence on where specific branded products are sold, and which retailer has them in stock right now. Krillion aggregates information from partner companies and websites to create an index of products, retailers, locations and in-store stock availability for 40,000 cities across the United States. The powerful combination of Krillion’s patent-pending Krillion Localization Engine™ and its real-time StockCheck™ tool enables web-savvy shoppers to quickly find, compare and buy products near them, speeding their path to purchase and helping them take advantage of in-store pickup and other convenience services offered by multi-channel retailers. Krillion’s local product index and search engine power manufacturer and publisher websites, providing a dynamic local product search platform that helps them connect their customers with in-stock products at local retailers. Krillion was founded in February 2006 and is funded by Hummer Winblad Venture Partners and Leapfrog Ventures. For more information, visit www.krillion.com.

Krillion™, Krillion Product Locator™ and Krillion Localization Engine™ and Krillion StockCheck™ are trademarks of Krillion, Inc. All other product names and trademarks are the property of their respective owners.

Contacts:

Tim Cox | ZingPR tim@zingpr.com, 650-369-7784