Buzzillions Gives Krillion Thumbs-Up for Local Product Search

After turning to Buzzillions to decide what to buy, shoppers can now find nearby retailers to locate the product they want – in stock, right now 

Mountain View, CA – May 19, 2009 –In a move that underscores the importance of peer reviews in driving the purchase decisions of consumers, Buzzillions.com, the one-stop product reviews site for consumers, has added a “find this product locally” feature to its product content. The new feature, powered by Krillion™ (www.krillion.com), means web shoppers can turn to Buzzillions.com for millions of authentic consumer reviews, learn from the experiences of others, decide which product is best for them, and then easily locate a local retailer that has the product in stock.

“We provide consumers with more than five million consumer reviews, aggregated from more than 350 retailers, so that they can find the product, whether it be a digital camera or a stroller - that best meets their needs,” said Jim Morris, vice president, Buzzillions Platform, of Buzzillions.com. “We know that consumer reviews are an essential part of the research process before consumers buy a product. Now, we can help our visitors locate that product nearby so they can pick it up on the same day or get a final question answered before buying it.”

Today’s savvy shoppers often use online reviews written by like-minded people to narrow product selections and make well-informed buying decisions. Once a consumer is ready to buy a product, the next question is: “where?” Krillion answers that question with its real-time StockCheck™ technology. Krillion’s partnership with Buzzillions means Krillion is now working hand-in-hand with a leading independent consumer review website, providing real-time local product availability information that gives consumers a comprehensive selection of ‘where to buy’ options.

Lauren Freedman, president of the e-tailing group, sees consumer reviews as an essential part of consumer behavior: “Our research shows that Social Navigation – the ability to narrow selection by customer feedback – bridges the gap between the ideal offline and online shopping experience. 82 percent of shoppers we surveyed found reading reviews better than researching a product in-store with a knowledgeable sales associate. Once they’ve made up their mind what to buy, they want to see all of their buying options, and the availability of local, in-stock product will influence when and where they buy.”

“By integrating our technology into their top-rated website, Buzzillions is adding tremendous value for their visitors and enhancing their own revenue stream,” said Joel Toledano, co-founder and CEO of Krillion. “We’re systematically establishing Krillion at all the primary destinations on the web where consumers consider purchasing. In addition to working with Buzzillions, we’re also enabling manufacturers, web publishers, and search and shopping engines to connect ready-to-buy consumers with local, in-stock product – and better monetize their web presence.”

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About Buzzillions

Buzzillions.com is a one-stop product research site for consumers, providing reviews and recommendations from real product users for hundreds of thousands of products in thousands of categories, including consumer electronics, apparel, sporting goods, health & beauty, and home & garden. These reviews and recommendations help guide consumers to make informed product decisions that meet their specific needs and uses, with product reviews from people like them, who are verified to have purchased the product. Buzzillions verifies the purchase by partnering with hundreds of retailers who actually send out the surveys to known customers. Retail partners include Staples, REI, drugstore.com, Brookstone and Ace Hardware. Buzzillions is owned by its parent company, PowerReviews Inc.

About Krillion

Krillion is the leading local shopping search engine that provides up-to-the-minute intelligence on where specific branded products are sold, and which retailer has them in stock right now. Krillion aggregates information from partner companies and websites to create an index of products, retailers, locations and in-store stock availability for 40,000 cities across the United States. The powerful combination of Krillion’s patent-pending Krillion Localization Engine™ and its real-time StockCheck™ tool enables web-savvy shoppers to quickly find, compare and buy products near them, speeding their path to purchase and helping them take advantage of in-store pickup and other convenience services offered by multi-channel retailers. Krillion’s local product index and search engine power manufacturer and publisher websites, providing a dynamic local product search platform that helps them connect their customers with in-stock products at local retailers. Krillion was founded in February 2006 and is funded by Hummer Winblad Venture Partners and Leapfrog Ventures. For more information, visit www.krillion.com.

Krillion™, Krillion Product Locator™ and Krillion Localization Engine™ and Krillion StockCheck™ are trademarks of Krillion, Inc. All other product names and trademarks are the property of their respective owners.

Contacts:

Tim Cox | ZingPR tim@zingpr.com, 650-369-7784