Game On: Krillion Connects Gamers with Latest Games at Local Stores

Console manufacturers and games publishers can now direct online shoppers to convenient, local retailers for immediate purchase and pick-up of that must-have game  

Mountain View, CA – June 1, 2009 – Tracking down the latest, hot game title just got easier: Krillion™ (www.krillion.com) has added video games to its enormous local search index. Krillion’s real-time product search technology, which already powers many of the leading shopping engines, yellow page directories, and product review sites, can determine which stores have a particular computer game in stock right now, so that gamers can find the latest games at a nearby store. In a nutshell: search online, pick up in-store, locally.

“Whether it’s the game enthusiast who wants to pick up the latest game today, or the mom who needs to buy last-minute gift for a birthday party, video games are among those items that shoppers often want to buy locally,” said Joel Toledano, CEO of Krillion. “Until today, general search engines, web publishers and games publishers have not been able to tell you which local retailer has a particular game in stock. Now, no matter where you are on the web, Krillion can direct you to in-stock product at a local retailer.”

Krillion tackles local product search from two angles. First, nearly 6,000 video games from dozens of leading video game publishers are now live in the Krillion Localization Engine™. Second, Krillion’s real-time StockCheck™ technology connects with 22,000 big-box and regional retail locations across the United States to show product pricing and availability by ZIP code. Krillion works with most of the leading national retailers to help boost in-store and online sales of titles, and has added leading games retailer GameStop to its search index.

Consumers often first visit the websites of game manufacturers, console manufacturers and game publishers before deciding what to buy. To make it easier for these consumers to locate the game they want locally, Krillion embeds its dynamic Product Locator into these websites.

Krillion’s product search technology covers more than one billion local, in-store items across the country, making it the largest provider of location-specific product information, and the easiest way for manufacturers, publishers and shopping engines to connect online shoppers who visit their websites with local retailers that have in-stock product. Krillion’s index includes covers appliances, computers, consumer electronics, lawn and garden, tools and hardware, and video games and consoles – 160 product categories across more than 1,000 product brands. Krillion’s technology is also embedded into many leading review sites and shopping engines, including Buzzillions, The Find, ShopSavvy, SuperPages, Topix, and YellowPages.com.

About Krillion

Krillion is the leading local shopping search engine that provides up-to-the-minute intelligence on where specific branded products are sold, and which retailer has them in stock right now. Krillion aggregates information from partner companies and websites to create an index of products, retailers, locations and in-store stock availability for 40,000 cities across the United States. The powerful combination of Krillion’s patent-pending Krillion Localization Engine™ and its real-time StockCheck™ tool enables web-savvy shoppers to quickly find, compare and buy products near them, speeding their path to purchase and helping them take advantage of in-store pickup and other convenience services offered by multi-channel retailers. Krillion’s local product index and search engine power manufacturer and publisher websites, providing a dynamic local product search platform that helps them connect their customers with in-stock products at local retailers. Krillion was founded in February 2006 and is funded by Hummer Winblad Venture Partners and Leapfrog Ventures. For more information, visit www.krillion.com.

Krillion™, Krillion Product Locator™ and Krillion Localization Engine™ and Krillion StockCheck™ are trademarks of Krillion, Inc. All other product names and trademarks are the property of their respective owners.

Contacts:

Tim Cox | ZingPR tim@zingpr.com, 650-369-7784