Krillion Adds Multichannel Retail Options to Boost Online Shopper Engagement

Krillion enhances dynamic local product search index with new inventory availability and fulfillment options for products at major retailer storefronts across the United States. By presenting ready-to-buy shoppers all their purchase and delivery options, wherever they are on the web or mobile phone, manufacturers, retailers and advertisers can close the local sale. 

Mountain View, CA – May 13, 2010 – Krillion www.krillion.com, the company that connects online shoppers with local, in-stock product, has expanded the inventory, delivery and fulfillment comparison options it presents to online shoppers who research and buy products at local retailers. Krillion's enhanced on-demand data service, which is available immediately to its business customers and partners, now provides accurate information about all available convenience-buying services, which helps online shoppers understand all of their local purchase options as they decide what to buy, and where to purchase it nearby.

Among the new real-time availability options included in Krillion's search results, and offered as part of its data services that span 30,000 national store locations:

• Product availability for immediate in-store pickup
• Product availability online purchase
• Product availability on the retailer's website or online store
• First available delivery date
• Other convenience features, where available, such as site-to-store shipping

Real-time, local product availability, delivered in a highly structured and customizable format

Krillion's versatile data service enhances shopper engagement across all points along the manufacturer-agency-retailer value chain. It has direct and immediate relevance for: manufacturers looking for ways to connect online shoppers with in-stock product at nearby retailers; agencies that want to enhance rich-media online display ads with local product availability information; and retailers aiming to highlight special local offers at nearby store locations. The on-demand data service can also be adapted to power mobile applications, carrier decks, carrier portals, and can deliver location-aware information that can be integrated into in-app mobile ad campaigns.

"Today's shoppers want maximum convenience and a great price as they decide where to buy, and multichannel retailers have responded with a range of purchase and fulfillment options. Our data service now includes all these options, which means all our business partners can better engage with shoppers who intend to buy locally, wherever they are, present them with an aggregated view of all their buying options across retailers and then close the sale at a local store," said Sherry Thomas-Zon, CEO of Krillion.

Useful Links

Krillion home page - blog - Facebook- Twitter @krillionology

About Krillion

Krillion is the leading local shopping search engine that provides up-to-the-minute intelligence on where specific branded products are sold, and which retailer has them in stock right now. Krillion aggregates information from partner companies and websites to create an index of products, retailers, locations and in-store stock availability for 40,000 cities across the United States. The powerful combination of Krillion’s patent-pending Krillion Localization Engine™ and its real-time StockCheck™ tool enables web-savvy shoppers to quickly find, compare and buy products near them, speeding their path to purchase and helping them take advantage of in-store pickup and other convenience services offered by multi-channel retailers. Krillion’s local product index and search engine power manufacturer and publisher websites, providing a dynamic local product search platform that helps them connect their customers with in-stock products at local retailers. Krillion was founded in February 2006 and is funded by Hummer Winblad Venture Partners and Leapfrog Ventures. For more information, visit www.krillion.com.

Krillion™, Krillion Product Locator™ and Krillion Localization Engine™ and Krillion StockCheck™ are trademarks of Krillion, Inc. All other product names and trademarks are the property of their respective owners.

Contacts:

Tim Cox | ZingPR tim@zingpr.com, 650-369-7784