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Sony 40" BRAVIA XBR 1080p LCD HDTV with 120Hz anti-blur technology
Model: KDL-40XBR7
Description: Our special deal on Sony's KDL-40XBR7 lets you have it all: superb picture quality, advanced features and hookup capabilities, sleek looks, and a killer low price. If you've ever owned an XBR TV, you know that Sony goes all out on build quality, to ensure years of exceptional performance. Most current HDTVs look pretty good, but the KDL-40XBR7 displays images with striking clarity and dimensionality.
TV makers take different approaches to 120Hz processing, but Sony's Motionflow technology has proven to be one of the most sophisticated and effective. First, it actually reduces blur in the original source image captured by the camera, then it doubles the video frame rate by inserting 60 entirely new frames between the original 60 frames. The system analyzes the movement in each scene and automatically adjusts the amount of enhancement to create seamlessly smooth, sharp pictures.
Another key factor determining picture quality is the color resolution of the LCD panel and video processing circuitry. The KDL-40XBR7's 10-bit LCD panel can display 1024 levels of gradation for each primary color ? red, green, and blue ? compared to only 256 steps for the 8-bit panels found in most TVs. And 10-bit video processing takes full advantage of the panel's exceptional color resolution to show even the subtlest shadings.
High-def video looks amazing, but realistically, we'll probably still be watching some standard-definition programs for a while yet. And that's when you'll appreciate the KDL-40XBR7's powerful video processing. BRAVIA Engine 2? EX is actually a collection of unique Sony technologies which work together to reduce noise, enhance detail, and optimize contrast on a scene-by-scene basis.
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Features
- 40" screen (measured diagonally)
- widescreen 16:9 aspect ratio
- high-gloss black finish with floating glass accents
- built-in digital (ATSC) and analog (NTSC) tuners for over-the-air TV broadcasts (antenna required)
- built-in QAM cable TV tuner receives unscrambled programs without a set-top box (cable service required)
- 1920 x 1080 pixels
- selectable Motionflow? 120Hz anti-blur technology for clearer motion
- 3000:1 contrast ratio (50,000:1 dynamic)
- 10-bit display panel & video processing for over a billion possible colors
- BRAVIA Engine 2? EX digital video processing
- Advanced Contrast Enhancer (ACE) dynamic backlighting for better contrast and black levels
- wide-range fluorescent backlight for extended color range
- Deep Color and x.v.Color? support
- 1-tuner picture-in-picture
- TV Guide On Screen? program guide
- built-in stereo speakers (10 watts x 2, plus 12 watts x 2 for woofers)
- illuminated multibrand remote control
- BRAVIA Sync? simplifies control of compatible Sony components via the HDMI connection (HDMI-CEC)
- picture settings memory for each video input
- 9 A/V inputs, including:3 composite video (2 rear, 1 side)1 S-video2 component video (accepts signals up to 1080p)4 HDMI v1.3 (3 rear, 1 side) ? accepts signals up to 1080p (60Hz, 24Hz)
- PC input: analog RGB (D-Sub 15-pin)
- RF input for antenna/cable signals
- optical digital audio output for Dolby? Digital
- Ethernet port for receiving software updates and streaming content from a DLNA-enabled networked computer
- side USB port for digital photo/MP3 playback with Sony cameras and flash memory drives
- DMex port for expanding the TV's capabilities by connecting optional BRAVIA Link add-on modules
- RS-232C port for communicating with compatible home theater control devices
- Energy Star? 3.0 compliant ? see our article on TV power consumption for more info about this and other testing standards
- detachable stand (stand "footprint" is 16-1/8"W x 11"D)
- wall-mountable (bracket not included)
- 44-3/8"W x 23-3/4"H x 5"D (25-7/8"H x 11"D on stand)
- weight: 59 lbs. with stand; 52 lbs. without stand
- warranty: 18 months parts & labor ? in-home service
- Want more peace of mind? Extended Service Plans Available
Specifications
Display
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| Display Type |
LCD |
| Screen Size |
40" |
| Aspect Ratio |
16 |
| Screen Resolution (pixels) |
1920 x 1080 |
| Screen Refresh Rate |
120 Hz |
| Backlighting Type |
Wide-Range Fluorescent |
Features
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| Over-the-Air Tuner |
ATSC, NTSC |
| QAM Cable TV Tuner |
Yes |
| CableCard Compatible |
No |
| 1080p Input |
Yes |
| TV Guide Service |
Yes |
| Picture In Picture |
1 Tuner |
| Internet Capable |
No |
| Parts Warranty |
18 Months |
| Labor Warranty |
18 Months |
| Type of Warranty Service |
In-home |
Connections
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| Total Video Inputs |
9 |
| HDMI Inputs |
3 Rear, 1 Side |
| Component Video Inputs |
2 Rear |
| S-Video Inputs |
1 Rear |
| Composite Video Inputs |
2 Rear, 1 Side |
| RF Inputs |
1 |
| PC Input |
Rear |
| Ethernet Port |
Rear |
| Digital Media Inputs |
USB Side, DMex Rear |
| Digital Audio Outputs |
Optical |
| Analog Audio Inputs |
5 Rear, 1 Side |
| Analog Audio Outputs |
1 Rear |
Power Consumption
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| Power On (Manufacturer) |
230 in use watts |
| Standby (Manufacturer) |
0.10 watts |
| Power On (Crutchfield-tested) |
168.76 watts |
| Standby (Crutchfield-tested) |
0.04 watts |
| Estimated Cost per Month (Crutchfield-tested) |
$3.08 |
Dimensions & Mounting Information
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| Panel Width (inches) |
44-3/8 |
| Panel Height (inches) |
23-3/4 |
| Panel Depth (inches) |
5 |
| Width with Stand (inches) |
44-3/8 |
| Height with Stand (inches) |
25-7/8 |
| Depth with Stand (inches) |
11 |
| Footprint Width (inches) |
16-1/8 |
| Footprint Depth (inches) |
11 |
| Weight |
59 lbs |
| Wall Mountable |
Yes |
| Wall Bracket Included |
No |
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849.99
at Sears
Ship to Store Delivery Available
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